最直观的是营销成本失控。完美日记的增长高度依赖营销投放，营销费用率常年居高不下，甚至一度超过 60%。随着小红书、抖音等平台流量成本逐年攀升，获客成本成倍上涨，烧钱换增长的模式在资本退潮、市场冷静的背景下，失去了可持续性。
Getting the latest ETB in the Pokémon trading card game is as challenging as it’s ever been, but Amazon is currently the best of the leading retailers out there. As of Feb. 27, the Pokémon TCG Mega Evolution Ascended Heroes Elite Trainer Box is available for $119.99 at Amazon, landing at its lowest price since launch.
，这一点在safew官方版本下载中也有详细论述
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